Marigold, birch trees, northern lights... these are a few things I like. Above all, I like reading books. What I want to be is an avid reader. I'll keep posting until the day when I become a reading/writing buff. Well, it's a little bit cheesy to post about TV dramas, but I'll do it. My excuse: it's all for writing's sake! :-)
2014/07/04
Sorry about that! The art of public apology (BBC article)
3 July 2014 Last updated at 00:02 BST
Sex scandals, corruption allegations and exchanges with offensive language seem all too common among celebrities and political figures these days.
And when an embarrassing report surfaces, they are often called on to apologise publicly for the offending actions or words.
Edwin L Battistella, author of Sorry About That: The Language of Public Apology, says most public apologies fail.
He tells the BBC how to say "I'm sorry" effectively.
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